In a display of love, LIVE2540 donated $14,000 to Advocates for Children Thursday. A portion of the contribution stemmed from sales of LIVE2540’s limited T-shirt, which was sold specifically for the Cartersville-based nonprofit.
“We are grateful for the partnership of LIVE2540,” Advocates for Children President/CEO Rachel Castillo said. “This time during COVID-19 has been difficult for us. We postponed major fundraising events and we learned from funders that annual grants we depend on were not available this year.
“Having new partners come alongside of us was critical and LIVE2540 was there to help meet our needs. We are also overwhelmed and thankful for the community’s response to these T-shirts. Over 600 T-shirts were sold in a week. The support from Bartow County has been amazing as they have helped Advocates in so many ways during this time.”
Established in the 1980s, Advocates for Children assisted 6,723 area youth and 2,118 adults in 2019. Along with Flowering Branch Children’s Shelter, the nonprofit provides numerous programs that aid in the awareness, prevention and treatment of child abuse.
“We had just launched the LOVE. #ForBartow shirt a few weeks ago in red in response to the impact being felt locally by COVID-19,” said Daryl Roberts, president of LIVE2540. “Nate Kongthum, development director at Advocates for Children, presented to me the idea of a T-shirt sale specifically benefiting their organization.
“He expressed to me that two of their largest fundraisers had been indefinitely postponed due to the current crisis. Our team met and collaborated with their team and launched the blue #ForBartow Advocates shirt.”
Presented at the end of April, the T-shirt campaign for Advocates sold 610 garments.
“COVID-19 has detrimentally impacted our community in so many ways as well as our organization,” Kongthum said. “Spring is the busiest time for Advocates fundraising. We annually host a Spring Benefit, Duck Derby and Duck Dash. These events represent over $200,000 in revenue that we use to fund our various programs.
“Unfortunately, this year we have had to postpone each of these events with the hopes of hosting them in the fall, if possible. The funding support from Live2540 will help cover the loss of revenue due to COVID-19.”
Prior to Advocates’ limited garment, LIVE2540 generated more than $25,000 for area charities through its red #ForBartow shirts in mid-April. The fundraising effort benefited Hickory Log Vocational School, Sunrise Ministries, Bartow Family Resources, Red Door Food Pantry, Will2Way Foundation, BLESS Coalition, Good Neighbor Homeless Shelter, Douglas St. UMC Food Pantry and Advocates for Children.
“The people of Bartow truly love their neighbors and the way they have responded to all current local relief efforts has been truly beautiful,” Roberts said. “In times of need, they rise up and show big love. The red #ForBartow shirt campaign is just another example of the compassionate people in our community extending their hands to and loving their neighbors.
“The red #ForBartow campaign ended with 1,973 shirts sold and over $25,000 in financial assistance and other necessities being disbursed to local agencies. The response to this campaign was amazing and we as an organization are grateful that we had a front row seat to watch this unfold.”
LIVE2540 was previously known as Orphan Aid, Liberia, which was established by Roberts in 2008 through the Cartersville-based nonprofit Medical Missions Unlimited Inc. He was inspired to improve the lives of orphaned children after initially meeting the youth on a 10-day mission trip to the village of Balama.
“We love loving on our neighbors here locally as well as all the places we have been called to internationally,” Roberts said. “LIVE2540 is committed to the restoration of hope and health for the abused and abandoned, the hungry and the sick. It is our prayer that we exist within and perpetuate a climate where the Holy Spirit abides, compassion flows freely and the Glory of God is revealed. This is our great joy.
“If you are wondering who LIVE2540 is, most of you know them as Orphan Aid, Liberia. As the work of Orphan Aid, Liberia, has expanded beyond the borders of Liberia into the Philippines, Ecuador, Burkina Faso and #ForBartow, they have changed the name of their corporation to LIVE2540. 2540 is in reference to Matthew 25:40. May we embrace, celebrate and LIVE this out together.”