To be held Friday, Aug. 1, the event will run from 5 to 8 p.m. in Friendship Plaza in downtown Cartersville. As with all prior First Friday events, admission is free for visitors and many area businesses will be open until 8 p.m.
However, the August “Summer of Love” will have something new for visitors: a festival zone with alcohol sales.
“The city council, of course, passed the festival ordinance in June, so this will be the first event that we’ve actually gone before them to request permission to do a festival zone,” said DDA Manager Tara Currier. “So this is a city of Cartersville sponsored event and we’re very excited to do the first one this quickly.”
Mellow Mushroom will sponsor the festival zone, selling beer and wine during the event. According to a DDA press release, visitors must pay $5 cash to get a drinking cup, wristband and a ticket for one free drink. Refills will vary in price depending on the drink and no drinks will be allowed outside the marked festival zone. Only cash will be accepted.
In addition to the festival zone, the First Friday event will feature music by Tribute, A Celebration of the Allman Brothers Band, which will play from 7 to 9 p.m. Children’s activities include sidewalk chalk and offerings by the Cartersville School of Ballet. Louie’s Cafe, Coconuts and Cartersville Florist will be among the available vendors, according to the press release.
The August First Friday event marks the first time Mellow Mushroom and Cartersville School of Ballet have become involved, which Currier said was exciting for the DDA.
“I’m very excited about that. That was the whole intention of First Fridays is to get the downtown businesses as involved and engaged as they are able,” she said. “Again, many of them are staying opening and running their stores, many of them by themselves until 8 o’clock. We’re glad any time we can incorporate more activities specifically for kids to come out and enjoy, but obviously our First Fridays have appealed to a range of interests and ages with the pub crawl back in March and a fashion show in April.
“We’ll be doing a college tailgate in October, so we really have tried to vary these events as much as possible so that they are going to hopefully continue to draw some people month after month, but on the same hand also engage maybe a different demographic we don’t see as often as we’d like in downtown Cartersville.”
For more information on the August First Friday event, visit www.downtowncartersville.org or call 770-607-3480.