“It’s face-to-face marketing at its best,” said Mauney, who has spearheaded the Expo since its inception. “I love knowing that businesses actually benefit from exhibiting. Women who attend are introduced to new products and services and are also encouraged to be proactive about their health and finances. It’s a win-win for everyone who attends.”
The Women’s Expo initially began in 2009 as a benefit for the American Red Cross’ Bartow Service Center, when Mauney was the nonprofit’s financial development director. While the event now is a for-profit offering, it still supports area organizations.
Name: Karon Mauney
Occupation (title): Owner and Event Coordinator for Northwest Georgia Women’s Expo; Administrative Services Coordinator for Bartow County Fire Department; Co-owner of City Swirl Frozen Yogurt
City of residence: Cartersville
Family: Husband, Bob, and two daughters, Jennifer and Katie
Education: Undergraduate studies at Floyd College
Describe your role at the Bartow County Fire Department and City Swirl Frozen Yogurt and what you enjoy most about being a part of these two organizations.
A: I recently celebrated my one-year anniversary with the Bartow County Fire Department after working three years in human resources. Those first three years prepared me to be in a role that fits perfectly with my job skills, personality and objectives. I process payroll for more than 100 full- and part-time employees; field calls for the fire department and the emergency services department; report to the State Fire Marshal’s office; and assist 14 fire stations in any way that I can. I enjoy being a small part of a department that has such an impact on people in our community.
My husband and I are owners of City Swirl Frozen Yogurt. Primarily, I handle the marketing end of the business. Being the owner of a small business gives us an opportunity to give back to the community; meet new people; and provide a great place for families and friends to enjoy a delicious healthy treat. We celebrate our third anniversary this October.
How are you affiliated with the Northwest Georgia Women’s Expo, and what is the purpose of this event?
A: I am the owner and event coordinator of the Northwest Georgia Women’s Expo, a business that I have owned for five years and coordinated for seven years. The purpose of the event is to provide women an opportunity to put their busy lifestyles aside and to have a time to relax and rejuvenate while learning about new products and services available.
How has this event grown through the years?
A: The Expo has grown from 28 exhibitors to 76; from 200 attendees to as many as 800 [plus]; and has attracted exhibitors from as far away as Minnesota.
What do you want women to gain from the Northwest Georgia Women’s Expo?
A: We hope that women will be inspired to live a healthier lifestyle and encouraged to be proactive in all areas of their lives.
What is your greatest professional and/or personal achievement?
A: Through the Expo, I have been able to donate over $5,000 to date to nonprofit or not-for-profit organizations here in Bartow County. Recipients include United Way of Bartow, Good Neighbor Homeless Shelter, American Cancer Society; Team Kim Cowart/Bartow’s Amazin’ Race and the Firefighter Hope Foundation. Giving back to our community is an important part of this event.
How would you describe yourself in three words?
A: Compassionate, Driven, Enthusiastic.
What is something people would be surprised to know about you?
A: I have a twin sister named Sharon, which is how I got the “o” in my name.
What is the best advice you have ever received?
A: Three little words can change your outlook on life: “Thank you, Lord.”
What do you like to do in your spare time?
A: I enjoy hiking, kayaking and geocaching.
Where is your favorite place to be in Bartow County?
A: East Loop of Pine Mountain for a hike to the summit. It offers a great workout and a wonderful view of beautiful Bartow County.