Launched at the beginning of November, the website, www.adairsvilleonthesquare.com, is a central site dedicated to promoting the retailers, services, restaurants and entertainment in downtown Adairsville. DDA Chair Susan Gilmore said the site serves as a counterpart to the city’s website, which focuses more on government operations rather than private businesses.
“Our purpose is to market and promote our local businesses, so we’ve got their input and what they felt like they would like on there to help promote that,” Gilmore said of the website. “We also really wanted to do a recruiting tool for new businesses and we’re working on available commercial properties that might be for rent or for sale in this area. So it’s kind of a one-shop place where you see what’s available and who to contact if you want to move there.”
Dara Lowman, of Dara Lowman Marketing & Design, built the website. As a downtown business owner, she believed it would draw additional attention to the downtown businesses that the DDA’s Facebook page might not be able to deliver.
“You can only reach so many people with a Facebook page, and they only had one person kind of updating it. It’s not really beneficial to all the businesses. It was more, just kind of general events … that they were covering,” she said.
In an email, Lowman said she believed the website has a design that is “clean, modern and easy to navigate.”
“I feel [it’s] a great mix of being informative to those within our community as well as to those who may only be visiting,” she said.
In addition to listing available properties for sale or rent, Lowman said there are plans to offer virtual tours of those properties and add a gallery featuring photos from local events.
“Another idea behind this website is that I do monthly updates, so it stays current on the events and current business listings, etc. We have forms such as parade or festival registration forms that are integrated with the website so that they can be filled out online so that it’s a much quicker and simpler process,” Lowman said.
Even though the DDA is limited to the downtown square area, and the stretch of Main Street reaching out to Ga. Highway 140, Gilmore said she hoped to expand the website to include other Adairsville businesses.
“After we just started it our main focus was the footprint of downtown Adairsville. As it goes throughout the year, we’re going to be adding other things in the area,” she said.